by Anthony 

February 12, 2024

If you’re considering signing up for YouTube Premium or you already have a YouTube Premium subscription, then it should cost you $11.99 a month (at the time of writing) and not $15.99 that you might be paying if you subscribe directly through the YouTube app on your iPhone or iPad.

This price difference does not only apply to people living in the US either. Here in Australia, if I sign up through the YouTube app, it’ll cost me 19.99 but through the YouTube website it’s 15.99. Four dollars cheaper a month is not insignificant.

If you are overpaying, you‘ll need to cancel your subscription through your Apple account before re-subscribing directly through the YouTube website. You can access your app subscriptions by opening Settings on your iPhone, clicking on your Apple ID, and choosing Subscriptions. Once cancelled, you’ll need to wait out the remainder of your subscription period before resubscribing through YouTube directly.

READY TO START YOUR OWN YOUTUBE CHANNEL?

The difference in price is the result of what’s referred to as, “the Apple Tax”. The Apple tax is the commission fee that Apple charge developers to sell their app or subscriptions on the Apple App Store. Where some developers choose to absorb this cost themselves, YouTube has instead opted to pass it on to Apple users.

Since this Apple tax affects all apps and subscriptions, it’s worthwhile checking out any other subscriptions you may have. For example, if you subscribe to the New York Times through your Apple device, you might find that you’re paying significantly more than if you had signed up directly through the website.

Another thing you’re likely missing out on when subscribing directly through your mobile device are the one-off deals that many app companies offer. For example, apps like Headspace, Blinkist and Audible all frequently offer significant savings on their subscriptions. To benefit from these you simply need to create a free account or free trial, and then wait for the discount emails to start flooding in.

Finally, if you’re an Apple Music subscriber you can also save a bit of cash by subscribing annually rather than monthly. Apple doesn't offer the same annual deal on their Apple One subscription so, I was surprised to see they do offer it if you just subscribe to Apple music on its own.

If you found this post useful, don’t forget to check out my YouTube channel for lots of tips and tricks on all your Apple devices.


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